Zadi
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Built for the person running the business alone.

Zadi is a business assistant that connects your conversations, follow-ups, payments, and tasks in one place. You tell Zadi what is happening in your business and it keeps track from there. It knows who has not paid, who needs a follow-up, and what needs your attention today. You do not have to remember any of it.

Why Zadi exists

Founder-managed businesses are the backbone of African economies. They generate the majority of GDP, employ most of the workforce, and serve millions of customers across the continent every single day. Yet most of them run on WhatsApp, mobile money, and memory. The tools that exist were built for bigger teams. The coordination layer built for the founder running it alone has never existed. Until now.

When you are the only person holding the business together, there is no system catching what slips. No one tracking who has not paid. No one following up on the customer who went quiet. No one remembering what was agreed three days ago. That is not a discipline problem. It is a structural one. Zadi was built to fix it.

Where we come from

Zadi was founded by Linda Tafadzwa Kuvheya and Luke Tendayi Kuvheya.

Linda has spent years working across Southern and Eastern Africa on complex, multi-country programmes in governance and transparency. She brought a systems thinking lens to a problem she had lived herself: running a business with no structure underneath it. That experience is the reason Zadi is built the way it is: practical, grounded, and designed for how founder-managed businesses actually work.

Luke leads the technical build from Nairobi, bringing both the engineering depth and the ground-level understanding of how founder-managed businesses in Africa actually operate. Together they bring operational experience and technical execution to a problem that has needed both.

Our belief

A founder should be able to run their business without holding all of it in their head. The right structure does not add to your day. It gives you back the parts of it that admin was taking.

One person was never meant to hold 40 open conversations, 12 follow-ups, and 8 outstanding payments in their head. And run the business. At the same time. Nobody can.